At a glance

The essentials.

2026
Founded
Utah
Headquartered
25+
Brands Tracked
0
Paid Endorsements

Boilerplate copy

Ready-to-quote descriptions.

Three versions of our boilerplate for different word counts. Use any of them verbatim in your article.

Short · Under 25 words

Essential Oils Index is an independent, Utah-based review site that evaluates every essential oil and major brand against the same research-backed rubric.

Medium · 50 words

Essential Oils Index is an independent review site based in Utah that evaluates every essential oil and major brand against the same published rubric. The site is reader-funded, accepts no paid placements, and applies identical criteria to multi-level marketing brands and direct-to-consumer competitors alike.

Long · 100 words

Essential Oils Index is an independent review site based in Utah — the geographic center of the global essential oils industry. Founded in 2026, the site evaluates every essential oil and major brand against a published, five-criteria rubric covering third-party testing, sourcing transparency, pricing, certifications, and company practices. Essential Oils Index is reader-funded through advertising and affiliate commissions, accepts no paid placements or sponsored reviews, and applies identical criteria to multi-level marketing brands and direct-to-consumer competitors. The site does not sell essential oils, is not affiliated with any brand, and earns the same affiliate rate regardless of which brand a reader chooses.

Press Kit

Brand assets and downloads.

Logos, screenshots, and reference materials for use in articles, segments, and presentations.

01

Logo Package

The Essential Oils Index logo in multiple formats and color variations — full color, white, black, and badge-only versions for tight layouts.

SVG · PNG · 6 files · 2.4 MB Download Logos
02

Site Screenshots

High-resolution screenshots of the homepage, oil profile, brand comparison, and methodology pages — useful for editorial illustration.

PNG · 8 images · 12.6 MB Download Images
03

Fact Sheet

One-page PDF covering our methodology, editorial standards, monetization model, and the most-asked questions about the site.

PDF · 1 page · 280 KB Download Fact Sheet

Expert Availability

Topics we can speak to.

Subject areas where our editorial team can provide expert commentary, background, or on-the-record interviews for your piece.

01
Essential oils industry structure — how MLM, direct-to-consumer, and traditional retail models differ in pricing, quality, and oversight.
02
Quality testing and adulteration — what GC/MS reports actually tell consumers, and how to spot manipulated or incomplete reports.
03
The “therapeutic grade” claim — what marketing terms in the essential oils industry actually mean, and how to evaluate quality without them.
04
Safety considerations — phototoxicity, pregnancy precautions, pet safety, drug interactions, and where consumer education is failing.
05
Pricing and value analysis — what drives the wide price gap between essential oil brands, and where consumers overpay.
06
Sourcing and sustainability — endangered oils, sourcing transparency, and the ethics of the global essential oils supply chain.
07
Research literacy in wellness — how to evaluate essential oil studies, what counts as good evidence, and where the science is genuinely mixed.
08
The Utah essential oils economy — the geographic concentration of the industry and what living next to it looks like.

In the press

Featured coverage and citations.

As Essential Oils Index is cited and featured in articles, podcasts, and broadcasts, we’ll list the coverage here.

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Media Contact

Direct contact for journalists.

For interview requests, fact-checking calls, comment requests, and review copy inquiries — please reach out directly.

Response Time Within 24 hours

For tight deadlines, please mark your email “URGENT” in the subject line

Press FAQ

What journalists ask most often.

Can I quote articles from your site in my piece?

Yes. Brief excerpts from articles on Essential Oils Index may be quoted for editorial purposes with attribution to “Essential Oils Index” and a link back to the original article. For longer excerpts or syndication, please contact press@essentialoilsindex.com so we can grant explicit permission and ensure proper context.

Will you provide on-the-record interviews?

Yes, for relevant topics. Our editorial team is available for on-the-record interviews on the subject areas listed above. We typically respond to interview requests within 24 hours and can usually accommodate same-week scheduling. For broadcast or video appearances, please allow additional lead time.

Do you provide background or off-the-record commentary?

Yes. We understand the value of background conversations for orienting reporters to a complex industry, and we are happy to talk on background when that serves the story better. Ground rules are set at the start of the conversation, in writing, and we honor them.

Can you fact-check claims for an article in progress?

Within reason, yes. If you’re writing about essential oils and want to verify a specific claim, brand fact, or industry statistic, send the claim and we’ll let you know what we can verify, what we cannot, and where the strongest sources are. We do not pre-review entire articles.

Do you accept guest contributions or expert columns?

Selectively. We occasionally publish expert contributions from credentialed aromatherapists, chemists, and researchers when the piece meets our editorial standards and serves our readers. We do not publish guest posts written for SEO link-building, sponsored content presented as editorial, or pieces submitted by brand representatives about their own products.

How should I cite Essential Oils Index in academic work?

For APA style: Essential Oils Index. (Year). Article title. Retrieved from URL. For Chicago or MLA, use the standard web citation format with “Essential Oils Index” as the publication name. Our articles are not peer-reviewed scientific publications, so for formal research, please trace claims back to our primary sources rather than citing our coverage directly.